Strategic Websites

websiteWebsite is the brain and the heart of the digital persona

The website is the heart and brain of the Digital Persona on the Internet. It is meant to inform, educate, persuade and convert interest into leads and sales. All Marketing Channles lead to the website, and the website needs to be easy to update, scalable and flexible.

 

 

All Marketing efforts lead to the website

website is central

Other marketing channels such as Social Media Marketing, Content Marketing, Online advertising, and even conventional marketing channels such as Print and Television Ads today redirect interested people to your website for information and conversion into leads.

all conversions happen on the website

Good websites are planned and serve a strategic purpose

Websites are often treated as brochure or catalog sites with no strategic purpose or intent in mind. However websites deserve careful thought and planning so that they not only inform and persuade today, but continue to remain scalable as the business grows.

The platform and technology needs to be scalable, and easy to update, add new features and also secure and easy to backup. Only then will they easily support digital marketing campaigns across different marketing channels.

We believe websites are not about art but strategic assets

Considerable planning and strategic thought goes into every website we build. We consider the client's business, competition and its Digital Marketing Strategy to develop the website features, content and navigation.

Build the strategy into your website. For an evaluation of your current website, website modification or planning a new website - call us for a no-obligation discussion. We are very easygoing !!

we thank...

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