16 February 2015

Digital Marketing Strategy

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Every Business needs a strategy

Irrespective of size of the business, every business must have a articulated and written down Digital Marketing Strategy in place. Without one in place, it's very easy to get lost in the internet maze, blow up millions of dollars, and not realize any tangible short or long term benefit.

One size does not fit all - One channel does not serve all

Facebook may be the best channel of marketing for one kind of business, while it may be the most inappropriate media for another. A strategy will evaluate available channels of marketing against the relevance of the channel to the business and its relative costs vs returns in comparison to other alternative media.

Bewildering and beguiling range of channels to blow away the marketing budget - even very large budgets

Everyone you meet has their own favorite marketing channels. Some will swear by Facebook, while others will strongly recommend google adword campaigns. Yet others will advise content marketing and some will say PR, and many may say use them all.  It is true that all these marketing channels can drive traffic to a website. But will they drive traffic to your website?  Will they result in sales leads and sales?

Why spending time and effort on developing a strategy pays off

Developing a strategy enforces the discipline of laying out objectives, evaluating options, aligning with overall business goals and other marketing activities. Setting out into Digital Marketing is akin to setting out on a voyage to the Americas without any navigational aids - not even a compass.


We develop Digital Marketing Strategies

We are Marketing Professionals first. Capability to look at business and business objectives from a CEO's perspective.  A very tight grip on technology. A knowledge of the plethora of marketing channels and their relative strengths and weaknesses. And a commitment to client success.

Like to know more about how we do it? Call us for a no-obligation discussion.






Prasad A S  

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Website: joomlart.com

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