16 February 2015

Strategic Websites

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The brain and the heart

The website is the heart and brain of the Digital Persona on the Internet. It is meant to inform, educate, persuade and convert interest into leads and sales.

All Marketing efforts lead to the website

Other marketing channels such as Social Media Marketing, Content Marketing, Online advertising, and even conventional marketing channels such as Print and Television Ads today redirect interested people to your website for information and conversion into leads.

Good websites are planned and serve a strategic purpose

Websites are often treated as brochure or catalog sites with no strategic purpose or intent in mind. However websites deserve careful thought and planning so that they not only inform and persuade today, but continue to remain scalable as the business grows.

The platform and technology needs to be scalable, and easy to update, add new features and also secure and easy to backup. Only then will they easily support digital marketing campaigns across different marketing channels.

We believe websites are strategic assets

Considerable planning and strategic thought goes into every website we build. We consider the client's business, competition and its Digital Marketing Strategy to develop the website features, content and navigation.

 

 

 

 

 

 

 

 

Prasad A S  

Nunc in turpis at purus vehicula lobortis at ut felis. Sed sit amet lacus lacus.

Website: joomlart.com

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