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Is Internet Marketing essential for all businesses ?

Internet Marketing - Neglected and underestimated ?

 

Internet marketing is in its nascent stages. Ten years have gone, and this medium has changed our entire way of life and doing business. However unlike Marketing in the brick and mortal world, the internet is neither a well understood medium, nor have proven strategies or practices evolved. Considering that marketing on this medium calls for an understanding of technology, one frequently finds technologists dominating formulation of  Internet marketing strategies and executing them. This is in total contrast to the brick and mortar world.

 

The internet is one more medium like the radio, TV, print etc where marketing battles are fought on a daily basis to influence, persuade and sell. Unlike the other medium, where considerable time, effort and money are spent in formulating and executing strategy, the internet is either not used, or misused by default by most organizations.

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